Creating Engaging Animated Content for Yardbird
Yardbird, a Minnesota-based outdoor furniture company known for its sustainable materials and durable designs, was acquired by Best Buy in 2021. During my time working both in-house and as a freelancer for Yardbird, I developed a deep understanding of the company’s ideal customer profile. This allowed me to craft animated social content that effectively highlighted Yardbird’s dedication to quality and sustainability, helping to engage and convert potential customers.
Designing and Animating Social Ads and Brand Assets
I ideated, designed, and animated dozens of ads for Yardbird’s social media channels, incorporating 3D product animations, lifestyle b-roll, and illustrative elements. I also animated Yardbird’s signature logo animation, featuring the bluebird symbol in flight. These assets helped strengthen the brand’s visual identity and created a polished, high-quality presence.
