Crafting Sesame Labs’ Go-to-Market Launch Video
Through Greyduck Creative, I directed and produced a go-to-market launch video for Sesame Labs’ Community Hub, an AI-powered platform designed to boost community activity and enhance marketing KPIs. I guided the client through a comprehensive process, including copywriting for the script, designing storyboards, animating visuals, and overseeing voiceover and final sound design. To optimize for social media, I also created a 1x1 version of the video, ensuring it performed well across different platforms.
Maximizing Reach Across Platforms
The video was shared on Sesame Labs’ social media channels, including Twitter, where it gained over 99,000 views and reached potential investors. It was also featured on the company’s website landing page, effectively introducing the product, strengthening the brand, and building awareness in the market.
