Creative Director • Senior Motion Designer • Project Manager
I specialize in crafting engaging motion-driven content that enhances brand storytelling, elevates marketing strategies, and creates immersive digital experiences.
With a foundation in animation, motion graphics, and interactive design, I thrive at the intersection of creativity and technology.
Capabilities
Creative Leadership & Strategy
As a creative director, I guide high-level strategy to ensure that visual storytelling aligns with brand objectives, market positioning, and business goals. I develop and implement creative frameworks that drive innovation, maintain brand consistency, and deliver measurable results across digital, motion, and interactive experiences.
I excel in leading creative teams, fostering collaboration between designers, animators, marketers, and product teams to build cohesive brand narratives. My expertise includes:
Brand Storytelling & Motion Strategy
Defining how motion elevates brand messaging across platforms.
Creative Innovation & Emerging Technologies
Implementing new tools like AI-assisted workflows, interactive web experiences, and automation to enhance efficiency.
Scalable Content Systems
Developing repeatable design systems for animated marketing content to maintain quality while increasing output.
Cross-Functional Collaboration
Aligning marketing, product, and creative teams for cohesive campaigns that drive engagement and ROI.
Motion & Digital Content
I have extensive experience in producing a diverse range of digital marketing creative assets. While my primary focus is animated content for product marketers, including brand videos, explainers, and social ads, my expertise extends to:
Interactive, animated HTML display ads
Web-based interactive experiences (Rive)
In-product demo animations (tooltip animations)
Animated landing page elements (Lotties)
Conference and event graphics packages
Scalable template files for content marketing teams
Motion guidelines for brand identity packages
Team Leadership & Collaboration
I build and manage high-performing creative teams, hiring full-time employees and freelance specialists to meet specific project needs. My leadership style focuses on mentoring designers and motion artists, fostering a culture of innovation, and optimizing creative workflows to drive business impact.
I use industry-leading tools to streamline workflow and maintain efficiency:
Communication & Planning
Slack, Microsoft Teams, Google Workspace, Zoom, Calendly
File Management
Dropbox, Google Drive
Project Tracking
Notion, Asana, Trello (Kanban & Gantt chart workflows)
Automation
Zapier, Slack Workflows
Creative Software Expertise
Staying ahead in an ever-evolving industry requires mastering cutting-edge tools. My software expertise includes:
Animation & Motion Design
Adobe After Effects, Blender, Cinema 4D
Video Editing & Production
Adobe Premiere Pro, CapCut
Design & Illustration
Adobe Illustrator, Photoshop, Figma, Procreate, Canva
Interactive & Web Animation
Rive, Lottie
Process
Strategic Approach
Every project begins with a deep understanding of the target audience, ideal customer personas, and marketing objectives. This ensures all creative decisions align with business goals and make a lasting impact.
01
Design & Storyboarding
Storyboarding is a crucial phase in animation and motion design. Before execution, I fully immerse myself in a brand’s visual identity, ensuring that creative direction aligns with existing brand guidelines while allowing room for innovation.
02
Animation & Motion Principles
I adhere to the Principles of Animation to ensure all motion work is fluid, natural, and engaging. Whether character-driven animation or motion design for brand content, I emphasize:
Strong easing and timing for brand personality
Natural movement to enhance storytelling
Consistent motion language for brand cohesion
03
Sound Design & Audio Integration
Audio is an integral part of the experience, whether it’s voiceover, music, or sound design. Thoughtful audio integration enhances storytelling and reinforces brand tone.
Education & Professional Growth
Award-Winning Animator
Recognition for my work in animation and filmmaking
The Investigator (2019)
Role: Director, Animator
Winner, Best Animated Film, DePaul University’s 14th Annual Premiere Film Festival
Abiosis (2021)
Role: Director, Animator
Winner, Best Experimental Film, ANMTN Online Animation Awards; finalist at multiple U.S. festivals
Hominidae (2020)
Role: Lead animator
Premiered at Cannes and Sundance Film Festivals; served as Lead Animator and received an IMDb credit
Education
BFA in Animation, Motion Graphics Concentration
3.98 GPA
DePaul University, Chicago, IL
I earned my degree in Animation from DePaul University’s College of Digital Media, where I studied under Disney veteran animator Brian Ferguson (The Lion King, Aladdin, Hercules).
As one of the first students to graduate with a concentration in Motion Graphics, I balanced animation and graphic design studies to develop a well-rounded skill set.
Community & Volunteering
I'm passionate about building creative communities.
At DePaul, I played a key role in rebranding the Animation Lodge and launching a collaborative Re-Animation project, which has garnered over 300,000 views on YouTube.
Post-graduation, I joined Nice Moves, the Twin Cities’ premier animation community, serving as Vice President and board member. In this role, I:
Organized industry networking events
Led collaborative animation projects
Produced branding and promotional materials
I continue to support the group through the Production Committee, focusing on elevating the local animation scene.
Most importantly…
Life, family & fun
