Project

Go-To-Market Launch

Studio

Greyduck

Client

Slack

Role

Director, Designer, Animator

Canvas and Huddles Features Launch Videos

Slack, a leader in workplace communication, was launching two major features: Slack Canvas and Slack Huddles. They needed high-quality videos for their landing pages and social media to clearly showcase each feature while staying true to Slack’s brand identity.

Through Greyduck Creative, I collaborated with Slack’s product marketing team to bring these videos to life. I co-wrote the voiceover scripts, directed my team in storyboarding multiple intro sequence options, and infused Slack’s branding with a fresh 3D twist. We also directed a live voiceover session and incorporated professional sound design to create a polished, high-impact final product that effectively showcased Slack’s new features.

Slack Huddles got an upgrade

We created two product demo videos to showcase the new Huddles features, bringing motion to the product designs in a way that enhanced storytelling and inspired the Slack product team. Through thoughtful animation and design, we ensured the videos were engaging, and true to Slack’s brand.

Slack Huddles: Desktop

Slack Huddles: Desktop

Slack Huddles: Desktop

Slack Huddles: Mobile

Slack Huddles: Mobile

Slack Huddles: Mobile

Smoother onboarding with sleek, in-product animations.

I created three Lottie animations for the mobile app’s instructional content, designed to improve user retention. This lightweight, scalable vector animation format provides a crisp, seamless experience, making it the perfect fit for both in-app guidance and web landing pages.