Project

Product Demo

Studio

Greyduck

Client

Sprout Social

Role

Director, Designer, Animator

Sprout Solutions: Product Demo Series

Breaking Down Sprout Social’s Powerful Tools

Sprout Social is a leading platform that helps businesses streamline and optimize their social media strategies. Through Greyduck Creative, I collaborated with Sprout to develop a video series, each focusing on a specific product within their platform. We covered tools like Influencer Marketing, Social Insights, and Brand Awareness, crafting engaging videos that highlight the value of each feature.

From YouTube to Landing Pages: Content That Converts

Each video in the series was strategically designed for use across multiple platforms, including YouTube, website landing pages, and social media. By breaking down Sprout’s products into stylish, digestible content, these videos help drive both customer conversion and retention, making complex tools feel more accessible and impactful.

Product Abstraction for Focus and Longevity

In the storyboarding phase, I employ a technique called product abstraction when animating a client’s product design. This involves removing unnecessary text and replacing it with low-contrast pill shapes, directing the viewer’s attention to the most pertinent features. This approach not only improves storytelling flow but also safeguards the video’s relevance, ensuring it remains up-to-date even as the product evolves.