Celebrating Slack’s Biggest Moments of the Year
Through Greyduck Creative, we partnered with Slack’s marketing team to create an end-of-year sizzle reel highlighting key product releases from 2022. We co-wrote the script, designed the storyboards, and animated an engaging video that captured Slack’s biggest innovations. The video was shared on YouTube, where it gained thousands of views, and was also featured on press release landing pages to amplify Slack’s achievements.
Dynamic Editing and Motion-Driven Storytelling
The script used punchy text-on-screen, paired with Slack’s abstracted product visuals and brand elements in a fast-cut, high-energy format. We explored multiple rounds of storyboards, testing different color and graphic treatments to find the perfect balance of clarity and excitement. I animated the video with a strong sense of rhythm, syncing the motion with music cues to keep the energy high and the pacing engaging.
