A Full Go-to-Market Explainer Video Package
Service Insight offers a comprehensive platform designed to manage, maintain, and monitor laboratory assets, streamlining lab operations for enhanced efficiency. Through Greyduck Creative, I directed a go-to-market explainer video that showcased Service Insight’s product features. The video combined abstracted product visuals with relevant laboratory footage to effectively communicate the platform’s capabilities.
Delivering a Comprehensive Video Package on an Ambitious Timeline
Working within a six-week timeline from concept to delivery, I led the project’s copywriting, storyboarding, final design, and animation phases. The deliverables included the main explainer video, a text-on-screen version for conference booth displays, three reformatted segments for social media, and Lottie animations for the client’s website landing pages. This comprehensive approach ensured consistent visuals across multiple platforms.
