Fitbit, renowned for its innovative wearable technology that tracks activity, exercise, sleep, and more, collaborated with Greyduck Creative and BASIC/DEPT® agency to produce a series of high-energy educational videos. These videos showcased key Fitbit features and integrations, including Google Maps, YouTube Music, Google Wallet, and heart rate monitoring. Designed to reflect Fitbit’s energetic brand style, the series was utilized on Fitbit’s official YouTube channel and landing pages to enhance customer retention and engagement.