Crafting Bitly’s ‘Imagine the Possi-bitly-ties’ Brand Video
In alignment with the overall advertising campaign, I produced a brand video aimed at enhancing brand awareness by showcasing common Bitly use cases. The narrative followed a customer character through various scenarios, such as ordering shoes online and checking in for a flight, illustrating how Bitly’s services facilitate seamless digital experiences.
Guiding the Production Process from Script to Sound
I led the client team through each phase of the project, from scriptwriting and storyboarding to animation and audio production. We collaborated with local voice talent and utilized a professional recording studio for high-quality audio capture. I also managed the sound design to ensure a cohesive and engaging final product.
