Development Process Inspiring a Motion-Forward Brand
Throughout the development process, I experimented with multiple treatments of the star motif, creating several mockups that paired the animated star and AI iconography with other elements from Benchling’s brand library. Additionally, I developed an elevated landing page concept to complement the new visual identity. These efforts have since inspired Benchling’s use of motion design across their website endeavors, influencing their approach to integrating dynamic visuals into their digital presence.
